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EVERNOTE | ‌Branded MotionDesign

PROJECT OVERVIEW

  • A motion ad designed to boost engagement and downloads for Evernote.

Evernote challenged me to create a short motion ad and a static visual aimed at improving click-through rates and app downloads. The goal was to communicate productivity and clarity, the core values of Evernote, in a fresh, modern motion language suitable for social media platforms.

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Goal & Concept

The aim was to visualize how Evernote helps users organize their thoughts and bring order to chaos. My concept revolved around flow and transformation, taking scattered elements and aligning them into structure.
The motion follows a rhythmic pattern symbolizing focus, a transition from clutter to clarity that mirrors the user experience inside the app.

Early Style and Design Exploration

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Final StyleFrames

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Rough StoryBoard / Moodboard

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Animation BTS

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