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"Toppik"- Hair Product Social Media Ad
Duration: 2 Days l Tools: Cinema 4D, After Effects, Illustrator, Redshift
A fast-turnaround social ad showcasing a premium hair product through tactile motion and elegant design.
Goal
Highlight the product’s key benefits, waterproofing, fiber strength, and shine, in a short, visually striking motion piece optimized for social media.
Approach
I modeled and animated the product in Cinema 4D to give it a realistic, touchable presence.
2D design layers, animated in After Effects, followed the brand guidelines provided by the client, integrating clean typography and iconography to communicate features clearly.
Lighting and motion were driven by contrast ,smooth, fluid transitions to evoke protection and resilience.
Rough StoryBoards
Behind The Scenes
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